backsell
English edit
Etymology edit
Noun edit
backsell (plural backsells)
- (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
- 1984, Industrial Marketing Digest, volume 9, page 132:
- Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.
Verb edit
backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)
- (marketing) To promote in this manner.