end user (plural end users)
- The final consumer of a product; the intended recipient or user.
2009, Alistair Croll, Sean Power, Complete Web Monitoring: Watching your visitors, performance, communities, and competitors, O'Reilly, →ISBN, page 56:Measuring site health from the end user's point of view is the discipline of EUEM, which is the logical complement to web analytics.
the final consumer of a product: the intended recipient or user