Last modified on 24 August 2014, at 19:46

bluewash

EnglishEdit

EtymologyEdit

blue +‎ wash

VerbEdit

bluewash (third-person singular simple present bluewashes, present participle bluewashing, simple past and past participle bluewashed)

  1. To use a blue paint or glaze.
  2. (business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
    • 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
      Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.

Related termsEdit

NounEdit

bluewash (plural bluewashes)

  1. A wash of blue paint or glaze.
    beautified with bluewash.

ReferencesEdit

  • Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
  • The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.