lovemark

English edit

English Wikipedia has an article on:

Lovemarks

love +‎ mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.

lovemark (plural lovemarks)

(marketing) An enhanced brand that inspires love and respect in consumers.
- 2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383:
  The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^[sic] a particular product.
- 2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206:
  A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]