market segmentation

English

Noun

market segmentation (countable and uncountable, plural market segmentations)

1. (economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.

   Hyponym: benefit segmentation

Translations

process

• Chinese:

  Mandarin: 市場劃分／市场划分 (shìchǎng huàfēn)

• Finnish: markkinoiden segmentointi
• Spanish: segmentación de mercados