on-brand

English

Adjective

on-brand (comparative more on-brand, superlative most on-brand)

1. (marketing) Serving the public image which a company seeks to associate with its product.

   The use of red and yellow is very on-brand for McDonald's.

   • 2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:

     "The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."

   • 2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
2. (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.

   A Canadian who loves hockey? I guess that's pretty on-brand.

   • 2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October.

     "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."

   • 2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January.

     "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."

Anagrams

• Brandon