Last modified on 22 March 2015, at 11:01

proprietary eponym

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proprietary eponym (plural proprietary eponyms)

  1. A brand name or trademark of a successful product, that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company. For example, kleenex is used to describe many types of facial tissue. Compare to genericized trademark.

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