self-liquidator

English

Noun

self-liquidator (plural self-liquidators)

1. (marketing) A special offer that covers the promoter's costs despite being presented as a discount.
   • 2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:

     Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.