tough sell

English

Noun

tough sell (plural tough sells)

1. Alternative form of hard sell
   • 2013 April 30, Michael Hauge, Writing Screenplays That Sell, New Twentieth Anniversary Edition: The Complete Guide to Turning Story Concepts into Movie and Television Deals, Harper Collins, →ISBN, page 39:

     But if you can't come up with any recent hits within the same genre, and with a similar tone, style, key plot element, and/or marketing demographic to your own idea, you should know your concept is going to be a very tough sell.