2022 May 10, “SNS aete ‘moranai watashi’ [Deliberately ‘myself unadorned’ on social media]”, in Yomiuri Shimbun, page 19:
- 天野さんは「投稿者も見る側もリア充アピールに疲れてきた。特に若い世代は外出や交流が制限される中、『エモい』(心に響く)、『チルい』(心身がリラックスした状態)ことを大切にしている」と分析する。
- Amano-san wa “tōkōsha mo miru gawa mo riajū apīru ni tsukarete-kita. Toku ni wakai sedai wa gaishutsu ya kōryū ga seigen sareru naka, “emoi” (kokoro ni hibiku), “chirui” (shinshin ga rirakkusu shita jōtai) koto o taisetsu ni shite-iru” to bunseki suru.
- Mr Amano explains, “Both posters and readers are tired of the ‘no filter’ appeals. Particularly for the younger generations who have been unable to go out and interact with others, ‘emoi’ (emotional connection) and ‘chirui’ (being relaxed in mind and body) are now valued.”