2016, Doreen Becker, Color Trends and Selection for Product Design: Every Color Sells A Story, page 155:
As an example, Instamoms are mothers that use social media to post pictures and videos of their children for social promotion and/or to generate revenue.
2016, Hildur Ársaels, quoted in Jenna Gottlieb, "A Life in Beauty", Reykjavík Fashion and Design, Summer 2016, page 73:
With all this time on my hands, I just recently became an 'instamom' where I share my passion for beauty, interior and my baby boy under the name Bricks & Blushes.
Working alongside brands like Kardashian Kids is an Instagram community of fashion-minded parents known as “Instamoms” who tirelessly post colorful, high-contrast photos of their children posed in mid-level and designer clothes.
2019, Leslie Anne Bruce, You Are a F*cking Awesome Mom: So Embrace the Chaos, Get Over the Guilt, and Be True to You, unnumbered page:
My advice for new mamas is to take all those beautiful Instamom photos with a grain of salt, because a carefully cropped square leaves the rest of a person's reality out of the frame.
She could imagine a battalion of shiny new Christmas phones opening the story, forwarding the salacious details across Twitter and Snapchat, flooding Scoop's forums and the Instamom's pictures with comments both positive and scolding.
2019, Isabelle Rupani & Lily Tholfsen, "SoCal Moms Poison Trees to Capture Fall Aesthetic", The MQ (satirical newspaper of the University of California, San Diego), 30 October 2019, page 11:
Neighborhood mothers concur that the region's perfect weather made it difficult to compete with out-of-state "Instamoms, MomTubers and Recipe Blog Moms during the last three months of the year."
2020, Sally Howard, The Home Stretch: Why It's Time to Come Clean About Who Does the Dishes, unnumbered page:
Tim and Leo agreed to spend a day following the bright domestic advisories of the cleanfluencers, celebrity mums and Instamoms.
2021, Arzu Kalafat Çat, "Virtual Identities And Self-Presentation In Social Media Instagram Mothers", in New Paradigms within the Communication Sciences (eds. Enes Emre Başar & Pınar Bacaksız), page 181:
The sampling consisted of five Instamoms with more than 100,000 followers recruited using purposive sampling.