2018, Amy Nickell, Confessions of a Single Mum: What It's Like When You're Expecting the Unexpected, unnumbered page:
This book is for the one in three – the odd Instamum out.
2019, Mother Pukka & Papa Pukka, Parenting The Sh*t Out Of Life: For People Who Happen to Be Parents (or Might Be Soon), unnumbered page:
I'm friends with baristas, barristers, stay-at-office mums, stay-at-home mums, Instamums, Instabums, bloggers, sloggers, mum bosses and mum-don't-give-a-tosses, cupcake bakers, cake fakers and everything in between.
2019, The Unmumsy One, The Unmumsy Mum A-Z – An Inexpert Guide to Parenting, unnumbered page:
It's all right, I'm allowed to take the piss out of the above formula because the papers say I, too, am an 'Instamum' – I just let the side down by being more likely to share pictures of kids' artwork that looks like penises rather than peonies.
She marvelled at how lucrative kids-as-content seemed to be. Instamums at Disneyland and on cruises, snaps showing improbably perfect houses filled with improbably perfect children.
2021, Kate Baily, Mandy Manners, & Dawn Nickel, Love Yourself Sober: A Self Care Guide to Alcohol-Free Living for Busy Mothers, unnumbered page:
It's little wonder that so many of us struggling with parental burnout became attracted to the rise of imperfect parenting blogs and these 'real' Instamums.
2021, Emma Hopkinson & Robyn Donaldson, It's Your Loss: Living With Grief Is Hard. We Hope This Book Will Help, unnumbered page:
Enter the Instamum. There will be one you connect to whether they're doing send-up ditties about how much they currently dislike their baby. Or publicly crying 'cos it's all too much. Or posting a photo of themselves smeared in faeces, asking for advice on mastitis or just saying they haven't a clue what's going on.
