1994, Christopher Golden, Of Saints and Shadows, page 79
"That so, Tony the Tiger? Then how come you're here." "Your wife sent me to ask what you wanted for breakfast, […].
1997, Jonathan Lethem, "Light and the Sufferer", in The Wall of the Sky, the Wall of the Eye, page 143
"Very funny", said Don, "He's harmless, he's our - what, mascot." Like Tony the Tiger. Smoke rock—it's grrrreat!"
2002, John L. Sheppard, Small Town Punk: A Novel, page 180
I went. She'd had several jobs since leaving high school. At one point, she was the person in the Tony the Tiger suit.
2002, Will Shetterly, "Splatter", in Neil Gaiman, ed., Sandman, page 126
He hesitated inside the door, then answered Hunter's glance. "I'd kind of hoped so be met by Tony the Tiger or Captain Crunch. Don't the companies give you posters or free T-shirts or free samples or anything?"
2003, Nicole Stansbury, Places to Look for a Mother, page 34
It was a tiny Tony the Tiger sticker book.
2003, Janet Evanovich, One for the Money, page 752
If they were good enough for Tony the Tiger, they were good enough for me.