2008 — Melissa Heckscher, "The Bright Stuff", The Daily News, 14 July 2008:
"Many people now have teeth that are whiter than the normal color scale we used to use many years ago," said Dr. Kimberly Harms, a consumer adviser for the American Dental Association. "We now have many people whose teeth are whiter than the (official) tooth color scale." Calling it "bleachorexia," dentists say more and more people are coming in with unrealistic expectations for their teeth, wanting pearly whites that are several shades lighter than what's natural.
2009 — Deirdre Kelly, "Price choppers: Get pearly whites for 99 bucks", The Globe and Mail, 24 September 2009:
People who want teeth whiter than nature intended, reaching repeatedly for the peroxide, suffer from "bleachorexia," a word coined by the American Dental Association.
