The Oxford Dictionary may have named “selfie” the word of the year for 2013, but British tourists are using their holiday photographs as “braggies” to boast about their travels to friends and family on social media
The most popular form of braggies were by the pool, beach or surrounding areas (43 per cent), drinking cocktails (12 per cent) or pulling a ‘sparrowface’ or ‘duckface pose (3 per cent) which is the trend of pouting at the camera.
Besides showing off, other reasons people gave for posting braggies were to appear more interesting and popular, and to increase the likes and comments on their social media page or wall.
Similarly, Global Village is experiencing an unexpected increase in “braggies,” with travellers encouraged to 'brag' about their travel experiences via social media. For example, recent behaviour sees holidaymakers uploading photos of themselves within 10 minutes of arriving at their hotel, with the recent 'selfie' craze increasing social media usage abroad.
2014, Aditi Pancholi And Dipti, "Get, set and brag", The Asian Age, 28 December 2014:
She says, “Apart from boasting about the exotic locations that you went to, braggies are a good way of documenting your trips. […]