This playful "ponyspeak" is innocent and easy to decode, but it inspired the much more vernacular "bronyspeak," a hybrid of this official wordplay with oral urban slang.
2015, Robert Glenn Howard, "Introduction: Why Digital Network Hybridity Is the New Normal (Hey! Check This Stuff Out)", The Journal of American Folklore, Volume 128, Number 509, Summer 2015, page 257:
By 2010, the My Little Pony children’s cartoon had developed a network of adult fans, predominantly young males, by circulating “photoshops” (computer-generated visual humor) and discussing them online using an emic folk speech called “bronyspeak.”
2016, Nicolai Puggaard Hansen, "Fandom In The Digita; Age: An Exploration of Value Co-Creation in Online Fan Communities", thesis submitted to Copenhagen Business School, page 53:
In the Brony fandom, despite referencing phrases and catch phrases from the show, the bronies have created a separate language, Bronyspeak.