"So what we're doing is introducing chickenability to it -- making it accessible in all its forms, doing all the work for you and taking all the nasties away."
Leading branded fish supplier Young's certainly sees the emulating of chicken as the way forward to tap a great potential and has come up with the buzzword 'Chickenability'.
2002 — "Brand revitalisation of the year", Marketing, 20 June 2002:
What marketers termed 'chickenability' meant developing modern products that offered convenience and interest, and would become a regular part of the shopping basket.
Jeremy Horton, category development director for Young's Bluecrest Seafood, one of Britain's largest seafood companies, told a packed hall about "chickenability".
2007 — Globalisation and Fisheries: Proceedings of an OECD-FAO Workshop, →ISBN, page 50:
Peeled and cooked shrimp has already found a place in the convenience market, but there is not yet a finfish species that can take on the mantle of "chickenability", but perhaps that time may not be far off for tilapia or basa catfish.
