2020, Isaiah Colbert, "Opinion: A Parody Farewell For A Parody President", The Columbia Chronicle (Columbia College Chicago), 16 November 2020, page 14:
This won't be the last time we hear from him. He is sure to vie for the main character of Twitter and continue his rallies as he reportedly intends to "Make America Great Again" when he runs for president again in 2024, according to Axios.
Saltz was at least partially trolling, and besides, he’d already displayed some skill at becoming Twitter’s main character in April, when he posted a truly deranged photo of his pandemic-era coffee order.
The upshot: Kemper had won the unenviable role of “Main Character of Twitter,” trending on the site for over a day and racking up over 28k tweets in the process.
The main character of Twitter this weekend was Zoe Warren, who brilliantly articulated the frustration that Democratic leaders had weeks to come up with a response to the overturning of Roe v. Wade, and the best that many of them could do was basically “give us $15 and vote harder.”
And while Trump, at least, now faces a reckoning over his most consequential tweets via the January 6 hearings, one final way to understand Elon Musk as our new main character is to consider the internet that has incentivized the rise of both men.
For a long time, for the most part, if you were a random person (a non-famous person without many followers and without a public-facing job) tweeting about innocuous things (nice things in your own life), you could be reasonably sure—unless you said something so bad that it broke through to mainstream, viral Twitter—that you would be unlikely to become a main character or otherwise canceled. No longer.
As many have pointed out, Elon Musk upended the axiom “Each day on Twitter there is one main character. The goal is to never be it.” Since Musk bought Twitter in October, he’s been the site’s onlymain character.
That Twitter’s changes had produced a new generation of “main characters” became apparent in January with the viral fame of “menswear dude,” aka fashion blogger Derek Guy, whose @DieWorkwear account had been recommended to many tweeters with little interest in fashion.