2008 July 20, Mary Hall, The Recessionista Blog Issue 1,:
Recessionista : "A former fashionista on this new quest for fine items at an affordable cost."
2008, Phillip Bloch, quoted in Women's Wear Daily, 22 August 2008:
“No more fashionista,” Bloch declared. “It’s recessionista.”
2008, Jill Keto, Daniel Keto, Don't Get Caught with Your Skirt Down: A Practical Girl’s Recession Guide, p.1, Simon and Schuster, →ISBN
After reading this book, you will be a full-fledged “Recessionista,” capable of withstanding any challenge this recession throws your way.
2009, Lara Cohen, City Chic: The Modern Girl's Guide to Living Large on Less by Nina Willdorf, 2nd ed., back cover blurb, Sourcebooks, Inc., →ISBN
Being an ‘it’ girl has never been about how much cash you had in the bank, and now is the time to embrace your inner recessionista. Willdorf’s book proves that being frugal and being fabulous are not mutually exclusive.
2009, Celia Rivenbark, You Can't Drink All Day If You Don't Start in the Morning, p.225, Macmillan, →ISBN
Financial experts say we shouldn’t panic-sell stock because this, too, shall pass. They explain all this in terms of “bulls” and “bears,” with bull markets being good and bear markets being trying to figure out how to comfortably sit on the bus while wearing a barrel and suspenders. Call it the recessionista look.
2009, "Style Watch", People, 19 January 2009, page 126:
Reese Witherspoon, Sarah Jessica Parker, Kirsten Dunst and Lily Allen may all be toting the hot bag of the moment—Chanel's Vintage $2,995 calfskin carryall—but savvy recessionistas can find more affordable versions of this gray quilted handbag in stores now.
2009, Anthony Young, "Simon Says", Adweek, 6 April 2009:
In our study Strategies in a Downturn, we found fashionistas giving way to recessionistas, as frugal has become the fad.
2010, Laurie Pike, "Troop du Jour", Los Angeles Magazine, 1 February 2010:
As military garb marches down fashion runways, recessionistas head to army-navy stores