The 60,000,000 American women who go into supermarkets every week are getting 'help' in their purchases and 'splurchases' from psychologists and psychiatrists hired by the food merchandisers.
1998 — Leslie L. Cooper, Low-Fat Living Cookbook: 250 Easy, Great-Tasting Recipes, Rodale Press (1998), →ISBN, page 48:
That means we spend more than an hour and a half each week on "splurchases" — or unplanned splurge purchases — say food industry analysts.
Stem the 'splurchases' - staggering 60 per cent of a weekly supermarket shop is now brought on impulse.
2009 — Lee Eisenberg, Shoptimism: Why the American Consumer Will Keep on Buying No Matter What, Free Press (2009), →ISBN, page 248:
And there is consensus that impulsive buying is on the rise, thanks to e-commerce and TV home-shopping, neither of which requires us to change out of our sweatpants and leave the house to make a splurchase.