1996 — Judy Jones, "What to buy for Xmas?", New Statesman, 22 November 1996:
Next week, as a prelude to Buy Nothing Day, a 30-second "subvertisement" filmed by the magazine's staff will be broadcast by CNN.
1998 — David Edwards, "The Millennial Moment of Truth", The Ecologist, Vol. 28, No. 6, November/December 1998, page 340:
In 1993, Adbusters ran an anti-car subvertisement during the commercial break of a Canadian 'Top Gear'-style car programme.
2001 — Claire Walsh, Gender and Discourse: Language and Power in Politics, The Church, and Organisations, Longman (2001), →ISBN, page 144:
A 'subvertisement' that appeared in one newsletter juxtaposed the carefree image of a windsurfing menstruating woman, familiar from TV ads, with the same windsurfer looking somewhat nonplussed as she encounters sanpro waste.
2006 — John Blewitt, The Ecology of Learning: Sustainability, Lifelong Learning and Everyday Life, CRC Press, →ISBN, unnumbered page:
Another example is the famous 'subvertisement' which shows two cowboys riding together at sunset as if in a Marlboro ad but the caption reads, 'I miss my lung, Bob'.
2007 — Christine Harold, OurSpace: Resisting the Corporate Control of Culture, University of Minnesota Press (2007), →ISBN, page 41:
The Adbusters Obsession subvertisement is only one in a variety of send-ups of Calvin Klein and Kate Moss.
2009 — Beverly Naidus, Arts for Change: Teaching Outside the Frame, New Village Press (2009), →ISBN, page 103:
For their second assignment they make a "subvertisement" or culture jam, taking an ad and breaking its trance, its intended effect, by inserting a personal or witnessed story, and changing the ad to reveal its hypocrisy.
