2011, Alex Beam, Just another holiday newsletter?, The Boston Globe, December 13, 2011, p. G23
Jon spotted an equally desparate, captive market: the zhlubs in the Occupy movement.
2003, William Safire,,[1]The New York Times, October 5, 2003
In a recent issue of New York magazine, the media maven Michael Wolff, writing about the creative political fund-raising of Howard Dean, derided as "populist fantasy" the notion "that the Internet is some great mall of ordinary, uninformed, and uninterested zhlubs who have just been more efficiently organized, and by the wonders of the medium, happily politicized." On the contrary, Wolff observed, people reached on the Internet were those "whose very engagement (even overengagement) separates them most from ordinary zhlubby citizens."
With soccer moms and angry white males fading into the mists with little old ladies in tennis shoes, political analysts evidently must now focus on the mysterious zhlub vote.