See also: serp and sèrp



SERP (plural SERPs)

  1. (Internet) Initialism of search engine results page.
    • 2011, Jaroslav Pokorny; Vaclav Repa; Karel Richta; Wita Wojtkowski; Henry Linger, Information Systems Development: Business Systems and Services: Modeling and Development, Springer Science & Business Media, →ISBN, page 88:
      Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP.
    • 2020 October 20, US v. Google Complaint[1]:
      General search text ads are sold by general search engines, typically placed just above or below the organic search results on a SERP, and resemble the organic results that appear on a general search engine’s SERP, with a subtle notation that they are “ads” or “sponsored.”