banner blindness

English

WOTD – 09 November 2011

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Pronunciation

• Audio (General Australian):

  (file)

Noun

banner blindness (uncountable)

1. A tendency to ignore banner ads and similar-looking banners on websites.
   • 2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:

     While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]

Translations

desensitization to attention-attracting means

• Finnish: bannerisokeus
• Russian: невосприимчивость к рекламным объявлениям (nevospriimčivostʹ k reklamnym obʺjavlenijam), (special) баннерная слепота́ (bannernaja slepotá)
• Spanish: banner blindness, ceguera a banner
• Swedish: bannerblindhet c