benchmarketing

English

Etymology

In both senses, blend of benchmark +‎ marketing; but the two appear to have formed independently.

Noun

benchmarketing (uncountable)

1. (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
2. (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.

Related terms

• bullshot

Translations

misleading use of software

business

• Polish: benchmarking (pl) m, badania porównawcze n pl, analiza porównawcza f