counteradvertising
English
editEtymology
editFrom counter- + advertising.
Noun
editcounteradvertising (uncountable)
- A form of advertising that aims to dissuade consumers from a product or service.
- 2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times[1]:
- He added, “What we know is that counteradvertising in general works.”