guerrilla marketing
English edit
Etymology edit
Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).
Noun edit
guerrilla marketing (uncountable)
- An advertising strategy that uses unconventional interactions in order to promote a product or service.
- 1984, Jay Conrad Levinson, Guerrilla Marketing: secrets for making big profits from your small business, Houghton Mifflin, →ISBN, page 35:
- Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.
Further reading edit
- guerrilla marketing on Wikipedia.Wikipedia