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micro- +‎ concept


microconcept (plural microconcepts)

  1. A small or simple concept.
    • 2008 April 14, Bob Tedeschi, “Beaming Online Services Toward Blacks”, in New York Times[1]:
      “Diller has been fairly clear with his Johnny Appleseed strategy, where he’s putting a whole lot of microconcepts into the market so you don’t have to have a billion dollars invested in one idea or one company.”