multimediatization

English

Alternative forms

multimediatisation

Noun

multimediatization (uncountable)

The process of multimediatizing; the introduction of multimedia to something.
- 1997, Richard Burt, “1: Shakespeare, "Glo-cali-zation," Race, and the Small Screens of Post-Popular Culture”, in Richard Burt, Lynda E. Boose, editors, Shakespeare, The Movie II: Popularizing the Plays on Film, TV, Video and DVD, published 2004, page 15:
  In a failed and rather futile attempt to tie writing to location, Orange County shows how difficult it is to place and locate Shakespeare in the wake of the digitalization and multimediatization of film and what I call, if I may be permitted a neologism that also contains a pun, "glo-cali-zation."
- 2013, Elena Vartanova, Mikhail Makeenko, Andrei Vyrkovsky, “Multimedia Strategies for FM Radio Stations in Moscow”, in Mike Friedrichsen, Wolfgang Mühl-Benninghaus, editors, Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets, page 392:
  In addition, we have surveyed a number of media managers to get an idea of the prospects for the multimediatization process.
- 2013, The Janissary Collective: Peter Blank, Watson Brown, Mark Deuze, Lindsay Ems, Nicky Lewis, Jennifer McWilliams, Laura Speers, 26: Participatory Culture and Media Life: Approaching Freedom, Aaron Alan Delwiche, Jennifer Jacobs Henderson (editors), The Participatory Cultures Handbook, page 260,
  The multimediatization of the lifeworld does not, as is often suggested, reduce people to solipsistic engagement with the world—living in their own personal information space or what Peter Sloterdijk describes as the bubble of our individualized "media sphere" (2004).