product differentiation

English

Noun

product differentiation (countable and uncountable, plural product differentiations)

1. (economics, marketing) Perceived differences between the product of one firm and that of its rivals so that some customers value it more.
2. (economics, marketing) The process of creating such differences.

Translations

creating differences between products

• Finnish: tuotedifferointi
• Scottish Gaelic: eadar-dhealachadh bathair m

See also

• product differentiation on Wikipedia.Wikipedia