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  1. present participle of showroom


showrooming (uncountable)

  1. gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
    Traditional retailers are devising strategies to counteract the threat from showrooming.
    • 2012 September 10, Katharine Grayson, “Best Buy CEO Joly calls showrooming a 'falsehood'”, in Minneapolis-St. Paul Business Journal[1]:
      Best Buy Co. Inc. CEO Hubert Joly denied that "showrooming" is a threat to the retailer in an interview with the Star Tribune published on Sunday.