trademark erosion

English

Noun

trademark erosion (countable and uncountable, plural trademark erosions)

1. The situation that occurs when a trademarked name becomes a generic name through constant use.

   Synonyms: genericization, genericide

   While many companies object to the process of trademark erosion, there is little that can be done to prevent it.

See also

• Category:Genericized trademarks by language, containing terms born in this way.

Further reading

• trademark erosion on Wikipedia.Wikipedia