viral media
English
editEtymology
editAttributed to Douglas Rushkoff.
Noun
edit- Media that is passed from person to person.
- 2008, Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, New Media: A Critical Introduction, Routledge, →ISBN, page 164:
- The ecology of networked media call for juxtapositions that suggest the rhizomatic connections between, for instance, intellectual property (IP) rights and viral media, or neo-liberalism and social network sites (SNS).
Usage notes
editA popular example of viral media is video being posted to websites such as YouTube and eBaum's World. Sites that host viral media are referred to as “viral sites”.