カワユス

Japanese edit

Etymology edit

Variant of かわいい (kawaii, “cute”), coined by Japanese celebrity Shoko Nakagawa in 2006 (see quotation below). Compare older 可(かわ)愛(ゆ)い (kawayui, “pitiful”), です (desu, “be”).

Pronunciation edit

IPA^(key): [ka̠ɰᵝa̠jɯ̟ᵝsɨᵝ]

Adjective edit

カワユス • (kawayusu) -na (adnominal カワユスな (kawayusu na na), adverbial カワユスに (kawayusu ni ni))

(slang, neologism) kawaii; cute, adorable
- 2006, Shōko Nakagawa, Shokotan‎^[1], page 44:
  
  マミタスカワユス! ごろごろいいながらドスッッッ! ! ! て翔(しょう)子(こ)のみぞおちに体(たい)重(じゅう)クリーンヒットさせて甘(あま)えてくる大(おお)きなマミタスカワユス!
  Mamitasu kawayusu! Gorogoro iinagara dosu! ! ! te Shōko no mizoochi ni taijū kurīn hittosasete amaetekuru ōkina Mamitasu kawayusu!
  Mamitasu cute! It’s pleasantly like, ‘purrrr’!!! Hit Shoko right in the solar plexus, a clean hit, big sweet Mamitasu cutie!
- 2018 April 15, “GOL☆HAF(ゴルハフ)”, in Happy Present‎^[2], archived from the original on October 26, 2020:
  
  彼(かの)女(じょ)たちの作(さく)品(ひん)の中(なか)から「LET ME GO / Dear my friend」をオンエアー！それぞれが自(じ)己(こ)紹(しょう)介(かい)からの曲(きょく)紹(しょう)介(かい)とっても賑(にぎ)やかでカワユスな時(じ)間(かん)でした。
  Kanojotachi no sakuhin no naka kara “LET ME GO / Dear my friend” o on'eā! Sorezore ga jiko shōkai kara no kyoku shōkai tottemo nigiyaka de kawayusu na jikan deshita.
  Work from the girls’ “LET ME GO / Dear my friend” is on the air! From their various self-introductions to track introductions it was an extremely lively and adorable time.
- 2018 July 2, “Nakagawa Shōko, Yamadera Kōichi, Matsumoto Rika, ‘Sanpikatorio’ ni kawayusu [Shoko Nakagawa, Koichi Yamadera, Rika Matsumoto in kawayusu ‘san-pika-trio’]”, in Biglobe News‎^[3]:
  
  中(なか)川(がわ)翔(しょう)子(こ)、山(やま)寺(でら)宏(こう)一(いち)と並(なら)ぶスリーショットはアプリを使(つか)って「ピカチュウ」仕(し)様(よう)となっており、「カワユス…」
  Nakagawa Shōko, Yamadera Kōichi to narabu surī shotto wa apuri o tsukatte “Pikachū” shiyō to natteori, “kawayusu…”
  Shoko Nakagawa and Koichi Yamadera lined up a three-shot and used a “Pikachu” app to make it “kawayusu…”