Wiktionary

nonbrand

English edit

Etymology edit

non- +‎ brand

Pronunciation edit

Adjective edit

nonbrand (not comparable)

  1. Not of or pertaining to a commercial brand.
    • 1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects:
      A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
Retrieved from "https://en.wiktionary.org/w/index.php?title=nonbrand&oldid=75842941"