phygital

English

Etymology

Blend of physical +‎ digital

Pronunciation

• IPA^(key): /ˈfɪd͡ʒɪtl̩/

Noun

phygital (uncountable)

1. (neologism, marketing) A sales method that integrates a physical point of sale and digital tools.

Translations

Translations

Russian: фи́джитал (ru) (fídžital)

Adjective

phygital (not comparable) (neologism)

1. (marketing) Relating to this sales method.
   • 2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:

     The experiential value is, therefore, a major component of luxury consumption in a phygital environment.

2. Both physical and digital at the same time.

Derived terms

• phygital sports