- The broadcasting policies or approach associated with John Birt (born 1944), Director-General of the BBC from 1992 to 2000, such as restructuring for efficiency and the use of an explanatory style of reportage.
- 1997, David Hellawell, Headteacher from Hell and Other Animals, page 61:
- But Birtism is only one example of the larger issue of the application of 'Thatcherism' to the management of the public sector in general and to education in particular.
- 2008, Ken Bloomfield, The BBC at the Watershed, page 148:
- At this time Dyke with his gregarious nature and empathy with creative and other staff was regarded within the BBC as a refreshing change from the rather Stalinist atmosphere of Birtism.
- 2011, Hugh Chignell, Public Issue Radio, page 176:
- Another, sometimes neglected, feature of Birtism was the push towards a more diverse range of voices in broadcasting.