Citations:Rooh Afza

English citations of Rooh Afza

1. • 2012 April 26, Samanth Subramanian, “Rooh Afza, the syrup that sweetens the subcontinent's summers”, in The National‎^[1], archived from the original on 2023-04-12:

     Sold in a bottle with a distinctive yellow cap, Rooh Afza is often mixed with cold water or milk, poured over ice cream, or licked surreptitiously off a spoon. […] ¶ In the older parts of Delhi, and in other towns across northern India, sharbat sellers still stand with containers of ice and water, armed with bottles of Rooh Afza.

   • 2021 July 7, Mujib Mashal, “Across Borders and Divides, One ‘Heavenly’ Refresher Cools Summer Heat”, in The New York Times‎^[2], archived from the original on 2021-07-07:

     New products include juice boxes that mix Rooh Afza with fruit juice, a Rooh Afza yogurt drink and a Rooh Afza milkshake. ¶ One survey the company conducted showed that half of Rooh Afza in Indian households was consumed as a flavor in milk, the rest in cold drinks.

   • 2023 August 5, Sushmita Patak, “Across South Asia, this sweet drink is synonymous with summertime refreshment”, in NPR‎^[3], archived from the original on 2023-08-05:

     It's called Rooh Afza, Urdu for "soul rejuvenator," and it has been South Asia's go-to summer beverage for over a century. ¶ Sold as a thick, red syrup, Rooh Afza — billed as "the summer drink of the East" — is generally diluted with water or milk and lends itself well to desserts. In Delhi, where it originated, families stock their refrigerators with bottles of Rooh Afza all summer long.