Rooh Afza
English
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Etymology
editBorrowed from Hindustani رُوح اَفْزا / रूह अफ़ज़ा (rūh afzā, literally “Soul Refresher”).
Proper noun
editRooh Afza
- A brand of concentrated syrup generally mixed with either water or milk to create a squash popular in South Asia of the same name; produced by the pharmaceutical companies Hamdard India, Hamdard Pakistan, and Hamdard Laboratories (Waqf) Bangladesh.
- 2010 June 28, Sachin Kumar, “Across South Asia, this sweet drink is synonymous with summertime refreshment”, in Hindustan Times[1], archived from the original on 2018-01-05:
- “Extending Rooh Afza consumption beyond the summer months, the drink is being promoted as an additive to increase at-home sales,” says Arshad Siddiqui, chief marketing officer. ¶ The company, which was established as a small Unani clinic in 1906 in old Delhi, developed Rooh Afza a year later.
- 2018 June 4, Aina Khan, “How I Learned to Love Rooh Afza, the Pungent Rose Syrup of My Childhood”, in Vice[2], archived from the original on 2023-11-03:
- The Indian subcontinent has been drinking Rooh Afza for over a century. […] Many South Asian desserts are flavoured with Rooh Afza, including kheer (a milky rice pudding) and falooda, which takes on a rose-coloured tint when its vermicelli and basil seeds are soaked overnight in Rooh Afza.
- 2022 April 25, Sanam Maher, “In Pakistan, Rooh Afza scents memories and refreshes souls”, in Al Jazeera[3], archived from the original on 2022-04-25:
- Hakim Abdul Majeed named this drink Rooh Afza – the soul refresher. […] That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries. […] That moment in Times Square was a bold announcement: Hamdard had global aspirations for Rooh Afza.
- For more quotations using this term, see Citations:Rooh Afza.
Translations
editbrand of concentrated syrup generally mixed with either water or milk to create a squash
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