But Weldon, who in previous novels has been fearless in taking on targets like sexism, feminism, therapy and cloning, has been typically bold and unapologetic in pioneering this hybrid form of fictomercial.
2001 — "Whew! What a year", The Atlanta Journal-Constitution, 15 December 2001:
Some critics wailed about the new field of "fictomercial," but most accepted the book for what it is: a harmless little experiment by a talented novelist.
Well, Munsch's fictomercial is nothing good. Oh Robert, Robert. Flee the grocery store and the clutches of the corporate chocolate monster.
2007 — Anita Huslin, "Read any good ads lately?", The Spectator, 24 February 2007:
Call it a fictomercial, a literatisement, branded entertainment. Lexus doesn't really care. As long as it makes people lust after its new top-of-the-line car.