The controversial Neknomination craze has reportedly led to the death of another young British man, after a rugby player mixed two pints of gin with teabags and said to the camera: “This is how you drink.”
Ontario Provincial Police laid charges against two young men on Thursday after a ‘neknomination’ video surfaced on social media.
2014, The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives (ed. Scott C. Martin), SAGE Publications (2015), →ISBN, unnumbered page, published 16 December 2014:
In 2014, the “Neknomination” drinking game was the latest to spread across the Internet.
2015, Jane Costello, The Love Shack, Simon & Schuster (2015), →ISBN, unnumbered pages, published 23 April 2015:
She has lipstick on her chin, a ladder in her tights and looks as though she's spent the afternoon creating Neknomination videos.
2015, Shane Blackman, Laura Doherty, & Robert McPherson, "Normalisation of hedonism?: Challenging convergence culture through ethnographic studies of alcohol consumption by young adults – a feminist exploration", in Women and Alcohol: Social Perspectives (ed. Patsy Staddon), Policy Press (2015), →ISBN, pages 48-49, published 3 June 2015:
Numerous pictures of young women in sexual poses on Facebook page 'NekNomination girls' conform to the heterosexual representation of women combining eroticism and alcohol and serving male sexual desire.