Hallmark moment

English

Etymology

From a Hallmark Cards advertising campaign.

Pronunciation

• Audio (AU)

  (file)

Noun

Hallmark moment (plural Hallmark moments)

1. (US) A memorable moment or event, one which would make a poignant greeting card.
   • 2012, Sarah Francis Martin, Stress Point: Thriving Through Your Twenties in a Decade of Drama, Nashville, Tennessee: Thomas Nelson Inc, →ISBN, page 128:

     And then comes that inevitable moment when someone makes a snide remark or brings up a past grudge, and the bottom falls out and things go south fast. In a matter of seconds my Hallmark moment goes right out the window.

See also

• Kodak moment