battage

French

Etymology

From battre +‎ -age.

Pronunciation

• IPA^(key): /ba.taʒ/

• Audio:

  (file)

Noun

battage m (plural battages)

1. hype, publicity

Descendants

• → Italian: battage

Further reading

• “battage”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

Italian

Etymology

Borrowed from French battage.

Noun

battage m (invariable)

1. buildup campaign
2. hype

Further reading

• battage in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana