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Originally an advertising slogan for Wheaties breakfast cereal.


breakfast of champions (plural breakfasts of champions)

  1. (ironic) Beer, junk food, or other foods implied to be unhealthy.
    • 1995, Bill Granger, The New York Yanquis, Arcade Publishing, page 245
      Aspirins and beer for breakfast; the breakfast of champions.
    • 2004, J. F. Freedman, Fallen Idols, Warner Books, page 372
      In one hand he held a slice of cold pizza and in the other a Sprite—his version of the breakfast of champions.
    • 2004, Brad Thor, State of the Union, Simon and Schuster, page 9
      When the coffee was ready, Leighton filled his mug to within two-and-a-half inches of the rim, then grabbed a bottle of Wild Turkey from the cabinet above the refrigerator and filled the mug the rest of the way. "The breakfast of champions," he thought to himself ...