business-to-business-to-consumer

English

Adjective

business-to-business-to-consumer (not comparable)

1. A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer.

Synonyms

• B2B2C

Coordinate terms

• business-to-business
• business-to-consumer

See also

• business model