consumer research

English

Noun

consumer research (uncountable)

1. The study of the reactions of consumers to various (possible) products they might buy.

   Synonym: customer research

See also

• market research

Further reading

• “consumer research”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “consumer research”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.