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extended problem-solving
Language
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Edit
English
edit
Noun
edit
extended
problem-solving
(
uncountable
)
(
marketing
)
The situation where a
potential
consumer
looks for the best
good
or
service
in an
unfamiliar
,
expensive
, or infrequently-bought
category
, requiring a great deal of
research
.
Synonym:
EPS
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en:Marketing
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