genderization
English
editEtymology
editNoun
editgenderization (usually uncountable, plural genderizations)
- The process or result of genderizing.
- 2009 August 17, Andrew Adam Newman, “Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics”, in New York Times[1]:
- “What we’re seeing is the genderization of the category,” said Kevin George, a general manager at Unilever, whose brands include Degree and Axe.