genuinfluencer

English

Etymology

Blend of genuine +‎ influencer. Planted by WGSN in January 2021 as a supposed trend of the upcoming year.

Pronunciation

• IPA^(key): /ˌdʒɛnjuˈɪnflu.ənsə(ɹ)/
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Noun

genuinfluencer (plural genuinfluencers)

1. (neologism, marketing, social media) A postmaterial influencer.