greenhushing
English
editEtymology
editBlend of greenwashing + hushing coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.
Pronunciation
editAudio (Southern England): (file)
Noun
editgreenhushing (usually uncountable, plural not attested)
- A tendency of a company’s marketing to be quiet about its sustainability not to be charged with greenwashing.